Sales Manager job description guide

Sales Managers' primary responsibility is to sell an organisation’s services and products, perpetually finding unique ways to engage and increase audience size and clients. The Sales Manager might be responsible for managing clients at a local, regional or national level, or he/she may be allocated a particular section of the market or client base. Every Sales Manager job description should focus on the importance of excellent communication and presentation skills, self-motivation and ask for candidates with a history of success.

Sales Manager duties and responsibilities of the job

Sales Managers spend a significant amount of time with clients and customers – those who buy and use the organisation’s products and services. As such, there are duties and responsibilities unique to this role, all of which should be included in a Sales Manager job description:

  • Build and maintaining client relations
  • Work with internal departments such as the Marketing or Product teams to engage audiences and clients more deeply
  • Meet and exceed KPIs and sales targets
  • Possess deep knowledge of business product offering and value proposition
  • Follow organisational policies and regulations that affect the Sales department
  • Proactively pursue new business and sales opportunities
  • Solve problems for clients and customers by developing innovative and tailored sales solutions
  • Be a brand ambassador and reflect company values at all times

Sales Manager job qualifications and requirements

It’s not essential for a Sales Manager to hold a formal qualification, and experience in similar roles or the industry are considered of great value. If candidates do hold degrees, they typically come from the below fields:

  • Business or Business Administration
  • Marketing
  • Management

Some other key skills and qualities to list in a Sales Manager job description are cited below, all of which are equally important:

  • Extremely strong verbal and written communication skills
  • High-level proficiency with MS Office programs
  • Capacity to work independently
  • Passion and drive
  • Competitive spirit
  • Professionalism

Are you looking for a Sales Manager role? View our latest Sales Manager jobs here.

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