Corporate volunteerism can be one of the top ‘feel good’ factors in your workplace, and lending a hand to others can also help your business.
What are the benefits of corporate volunteering?
We all want to have a positive impact on the world, and offering a corporate volunteering program is a great way for your business and employees help make your local community a better place. Reflecting this, a growing number of businesses across Australia and New Zealand are including opportunities for corporate volunteering as part of their CSR (corporate social responsibility) initiatives.
Improving employee relations
Few things in life are as rewarding as contributing to the greater good, and truly great jobs allow employees the opportunity to engage in worthwhile pursuits. Encouraging your people to share their skills with non-profit organisations can provide wonderful experiences on an individual level.
Research from the Macquarie Graduate School of Management found that employees who took part in corporate volunteerism were more engaged in their work than their nonparticipating colleagues. Volunteers also reported significantly higher levels of job satisfaction – a valuable asset for any business.
In fact, offering opportunities for corporate volunteerism can:
- Increase employee loyalty and job satisfaction
- Boost employee engagement
- Create a knock-on effect that improves productivity
- Give employees the chance to develop new skills
- Improve morale and motivation.
Building a strong business profile
Showing the world that your business is ready to give back to the community is also an effective way to build favourable brand relations. Contributing to a successful and well organised corporate volunteering program is a great way to raise your profile. Demonstrating your commitment to worthy causes can also improve your company’s reputation or help maintain a good reputation in the face of adversity.
The benefits of corporate volunteering include:
- Helping to build brand awareness
- Creating a better perception of your business
- Increasing local media coverage of your activities
- Providing excellent networking opportunities for your staff
- Offering insight into non-profits and other working methods
Attracting desirable Gen Y employees
Although attracting and employing desirable Gen Y candidates can be a challenge, it’s an essential step if you want your business to grow and thrive. The press is often keen to bash Gen Y, dismissing it as a selfish and lazy generation, but this perception is often wildly inaccurate.
The 2014 Optus ‘Generation We Not Me’ report indicates that Gen Y is actually one of the most giving generations, and those who fall into this age group are more likely to look favourably on corporate volunteerism than some of their older colleagues. The study also found that 53 per cent of Gen Y volunteers are professionally motivated to give something back and make a difference. So make your business an attractive prospect for these passionate young workers by offering vibrant and fulfilling corporate volunteering opportunities.
Corporate volunteerism resources
Ready to fire up the passion in your team’s belly and start investigating your firm’s volunteer potential? Have a look at the corporate volunteering section of Volunteering Australia – you’ll find plenty of ideas to get started.
Create a place for employees to love what they do.
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