Business Analyst | Marketing Automation


Salary:

$500 - 800 / day

Location:

Melbourne CBD

Date posted:

17 April 2019

Employment type:

Project

Job reference:

06810-0010940031

Specialisation:

Project consulting


Description







The Company


This is an international organization with a powerful brand and a reputation for excellence and innovation. A membership-based business with a diverse consumer base, this is a growth orientated company, with plenty of forward momentum. They have built an incredible culture and place to work due to investing in quality personnel according to a comprehensive set of values.


This business holds multiple business streams, one of which is a robust marketing and digital team who are looking to optimize Salesforce Marketing Cloud to its absolute peak and as such, an opportunity for an Agile Business Analyst has presented itself.


The Role


Reporting directly into the Marketing Automation Manager, the role will be to to optimize marketing automation strategies, campaigns & customer relationships across SMS, EDM, DM and OT. Specifically, the Marketing Automation Analyst will;



  • Apply an Agile BA skillset to understand marketing campaign requirements and customer journeys to then translate them into user stories.

  • Build an all-encompassing backlog for marketing automation campaigns and strategies.

  • Define customer journeys through an array of products & digital platforms and expose opportunities to cross sell.

  • Analyze data to discover patterns and trends, then provide commercially focused recommendations to support the marketing strategy.

  • Define the 'as is' and 'to be' in relation to migrating off SAS and to SFMC.

  • Collaborate with various stakeholders across the business including Project Managers, Data Specialists, Developers, Marketing Strategists and Senior Executives.

  • Facilitate workshops to discover, refine, prioritize, validate and discuss requirements.

  • Challenge existing processes and constantly look towards innovation.


Your Profile


As the Marketing Automation Analyst you will hold solid foundations in marketing automation & analytics as well as possessing a comprehensive BA skillset. Your experience will include some of, if not all the following specifications;



  • Experience in an Analyst role surrounding Salesforce Marketing Cloud/Exact Target or similar platforms such as Adobe Campaign, Taguchi or similar.

  • Strong understanding of marketing automation, customer relationship marketing and marketing campaigns.

  • Experience building requirements and translating them into user stories to compile a backlog.

  • Agile certified or proven experience in Agile environments, preferably Scrum.

  • Excellent data analytic problem-solving skills.

  • Have exceptional stakeholder engagement, presentation and communication skills.

  • Be passionate about modern marketing automation tools, data analytics and campaign strategies.

  • Hold a high level of enthusiasm and energy with a 'can do' attitude.

  • Have an ability to simultaneously prioritize projects and manage resources.


Apply Today


Please send your resume to us by clicking the "Apply Now" button. Resumes in MS Word format are preferred.


Job Reference No: 06810-0010940031JR






Melbourne

Level 39
140 William Street
Melbourne VIC 3000
au
03 9691 3631
Payroll Officer - 3 days a week
Eastern Suburbs Sydney
Temporary
15 April 2019
Accounts Payable
SE Suburbs Melbourne
Permanent
15 April 2019
Credit Controller
SE Suburbs Melbourne
Permanent
15 April 2019
Accounts Payable Officer
Northern Suburbs Brisbane
Temporary
15 April 2019
Cantonise/ Mandarin Speaking Administrator
Sydney CBD
Temporary
15 April 2019
Java Analyst Programmer
Brisbane CBD
Project
15 April 2019
Accounts Receivable Officer
Northern Suburbs Perth
Permanent
15 April 2019
Senior Financial Accountant
SE Suburbs Melbourne
Permanent
14 April 2019
Business Analyst | NFP
Melbourne CBD
Project
13 April 2019
Data Migration Specialist | South East
SE Suburbs Melbourne
Project
13 April 2019
Project Manager | Retail
Inner Suburbs Melbourne
Project
13 April 2019
SQL Developer | 3 Month Contract | SSIS packages
Inner Suburbs Melbourne
Project
12 April 2019
Financial Accountant
Inner Suburbs Melbourne
Permanent
12 April 2019
Financial Accountant
Northern Beaches
Temporary
12 April 2019
Intermediate Accountant
SE Suburbs Melbourne
Permanent
12 April 2019
See more jobs >