Business Analyst | Marketing Automation | CBD


Salary:

$500 - 800 / day

Location:

Melbourne CBD

Date posted:

12 June 2019

Employment type:

Project

Job reference:

06810-0010940031

Specialisation:

Project consulting


Description







The Company


This is an international organization with a powerful brand and a reputation for excellence and innovation. A membership-based business with a diverse consumer base, this is a growth orientated company, with plenty of forward momentum. They have built an incredible culture and place to work due to investing in quality personnel according to a comprehensive set of values.


This business holds multiple business streams, one of which is a robust marketing and digital team who are looking to optimize Salesforce Marketing Cloud to its absolute peak and as such, an opportunity for an Agile Business Analyst has presented itself.


The Role


Reporting directly into the Marketing Automation Manager, the role will be to to optimize marketing automation strategies, campaigns & customer relationships across SMS, EDM, DM and OT. Specifically, the Marketing Automation Analyst will;



  • Apply an Agile BA skillset to understand marketing campaign requirements and customer journeys to then translate them into user stories.

  • Build an all-encompassing backlog for marketing automation campaigns and strategies.

  • Define customer journeys through an array of products & digital platforms and expose opportunities to cross sell.

  • Analyze data to discover patterns and trends, then provide commercially focused recommendations to support the marketing strategy.

  • Define the 'as is' and 'to be' in relation to migrating off SAS and to SFMC.

  • Collaborate with various stakeholders across the business including Project Managers, Data Specialists, Developers, Marketing Strategists and Senior Executives.

  • Facilitate workshops to discover, refine, prioritize, validate and discuss requirements.

  • Challenge existing processes and constantly look towards innovation.


Your Profile


As the Marketing Automation Analyst you will hold solid foundations in marketing automation & analytics as well as possessing a comprehensive BA skillset. Your experience will include some of, if not all the following specifications;



  • Experience in an Analyst role surrounding Salesforce Marketing Cloud/Exact Target or similar platforms such as Adobe Campaign, Taguchi or similar.

  • Strong understanding of marketing automation, customer relationship marketing and marketing campaigns.

  • Experience building requirements and translating them into user stories to compile a backlog.

  • Agile certified or proven experience in Agile environments, preferably Scrum.

  • Excellent data analytic problem-solving skills.

  • Have exceptional stakeholder engagement, presentation and communication skills.

  • Be passionate about modern marketing automation tools, data analytics and campaign strategies.

  • Hold a high level of enthusiasm and energy with a 'can do' attitude.

  • Have an ability to simultaneously prioritize projects and manage resources.


Apply Today


Please send your resume to us by clicking the "Apply Now" button. Resumes in MS Word format are preferred.


Job Reference No: 06810-0010940031JR



Requirements
BUSINESS ANALYSIS, BUSINESS ANALYST, BA, EXACTTARGET, ADOBE MARKETING CLOUD, ADOBE CAMPAIGN, MARKETING AUTOMATION, SFMC, SALESFORCE MARKETING CLOUD, DATA ANALYTICS, MARKETING, AGILE, SCRUM, CONTRACT, CUSTOMER RELATIONSHIP MARKETING, KANBAN


Melbourne

Level 39
140 William Street
Melbourne VIC 3000
au
03 9691 3631
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