Marketing Assistant job description guide

The role of the Marketing Assistant is to provide support to other marketing team members, including senior associates, managers, executives and even directors. Although a junior role, they play an important part in ensuring that the company brand is presented consistently, campaigns are delivered to deadline, and that the company remains visible in the market. When writing a Marketing Assistant job description, be sure to detail the significance of these elements to appeal to top talent.

Marketing Assistant duties and responsibilities of the job

When writing a Marketing Assistant job description, consider the ways in which the marketing department could be improved by the role, and the sort of support that could be provided. Some duties and responsibilities include:

  • Assisting in the development and distribution of marketing and promotional material
  • Data entry and analysis
  • Helping conduct and collate findings from market research
  • Writing targeted content for website and blogs
  • Assisting in the distribution of subscriber newsletters and information
  • Contributing to internal reports
  • Reporting on success by monitoring key metrics
  • Creating content for social media channels
  • Responding to marketing queries via phone, email or social media
  • Keeping abreast of industry trends and compelling marketing campaigns
  • Liaising and strengthening relationships with suppliers and clients

Marketing Assistant job qualifications and requirements

There are several fields of study that would be useful to the role of Marketing Assistant. These should be included in your Marketing Assistant job description:

  • Marketing
  • Communications
  • Journalism
  • Public Relations
  • Business

Though a degree would be advantageous for a Marketing Assistant, in the absence of formal qualifications look for key attributes such as:

  • Strong written and verbal communication skills
  • Attention to detail
  • A high degree of organisation
  • Capacity to work independently
  • Ability to constantly improve and optimise

Robert Half is a leading office admin recruitment agency in Australia. View our latest Marketing Assistant jobs here.

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