When fun meets ROI with Kristie Buchanan, RedBalloon

Fun and ROI RedBalloon


In this video, Kristie Buchanan, CEO of RedBalloon, shares her thoughts on how employee engagement in the workplace impacts a company's bottom line.

Kristie has found that in her position, there is a direct correlation between RedBalloon's employee engagement score and the business' financial output, as "happy people lead to happy customers and happy suppliers, which leads to happier financial performance". She details how "happy" is different to "fun" and that objectives need to be in place so that the business is still productive.

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