How to build a professional digital profile

By Robert Half on 29 October 2013

All resumes follow the same basic formula and there’s plenty of guidance out there on how to write an effective CV.

The question I’ll try to answer is how you adapt the old-school print version to ensure you snag a role in the current digital age. After 13 years in the digital space, here’s how I manage my resume and online presence.

Create different resumes for different roles

I have three resumes depending on the role I’m applying for. I find that one simply doesn’t fit the bill and each one I’ve perfected over the years asking feedback from recruiters and potential employers alike. Never be too proud to ask for help and guidance. All three reflect my skill set and the three job types I’ve previously attempted to obtain. All of them utilise the same information (I’m not yet old enough to fill three totally different resumes), it’s the wording and structure that changes.

As much as this is important – especially if the application is going through a recruitment consultant – it’s the trimmings, not the meat, that make a roast dinner memorable.

The trimmings

Unfortunately creating an awesome, professional digital presence isn’t a quick fix – it’s something you need to continuously work at. Here are a few ways you can build your digital authority:

  • Blogging and articles: Showcase your expertise and get your opinion out there. Depending on your seniority, you may be writing articles in relevant publications or contributing to blogs. Most employers look to see if the candidates who are applying for a job are active in their chosen field – so finance, accounting, technology, or whatever it may be.
  • Authorship: Authorship is a way in which you can link content that you’ve published on various websites to your Google+ account. Yes, you also need one of those.
  • LinkedIn: In this day and age, no LinkedIn profile means no job. You need a well-populated profile that includes recommendations, endorsements, social interaction and membership to groups.
  • Social profiles: The amount of available professional social networking sites is growing and distribution on sites such as SlideShare show active engagement in your chosen field.

A simple Google Search can show your potential employer your past history. And, it goes without saying that any personal social profiles that show you in less compromising situations should be deleted.

Let the truth get in the way of a good story

Too often resumes are embellished and take credit for accomplishments that are not their own. As well as looking at social signals, employers look for qualifications, accreditations and case studies – so make sure you’re true to your word. If you have worked on an online project that is still live, make reference to it and provide links within your CV so an employer can see your work in action. If you have a reference from an employer or client who will back the fact that this case study is your own work then that will only solidify your resume.

When you’re busy trying to progress your career, it seems near impossible to find the time to blog, constantly update digital profiles, as well as put effort into the more stock-standard application formats. But in today’s digital world, the first thing a potential employer will do is search for your name. Try it: do you appear to be an expert in your field? Then you better get back to work…

Gary Nissim is Managing Director of Indago digital. Gary is a commercial manager with a solid record in ensuring the stability and growth of all the businesses he has managed. Gary has achieved this by maintaining an excellent record in staff retention, exceeding sales and business targets, ensuring client satisfaction, developing new revenue streams and by tight P&L management.

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