Posted by Jonathan Crossfield on 27 March 2014
Smartphones and tablets are now so common that mobile internet usage has increased by a staggering 510 per cent since 2008. What’s more, 42 per cent of Australians regularly access the internet on a mobile phone, and this number will continue to rise.
The smartphone is the go-to device to find answers and get things done while we’re out and about. Want to hunt for a new career on the bus ride home from the office? Keen to network with others in the same industry while on your lunch hour? Can’t wait until you get home to check the outcomes of your recent applications? Get out the smartphone.
Yet many businesses and recruiters remain ill-equipped to cope with this rise in mobile-enabled job seekers.
The ever-growing variety of tablets and smartphones available means that your website has to look good and function well on a wide range of screen sizes. What may look great on a full-sized desk monitor may be virtually unreadable when shrunk to the size of a small smartphone screen. And try hitting those tiny buttons with a finger when everything is compressed.
Responsive design allows your website to detect the device and the size of the screen, modifying the layout and size of the various content elements to offer the best experience on any screen.
If you want to encourage more candidates to search your job boards regularly, don’t make it a frustrating experience by assuming they’ll use only their home computer with a large screen. Ensure it’s a smooth and easy process, whatever device they may use.
Faster and less cumbersome
Mobile internet usage may be increasing, but the vast majority of users still avoid downloading large files or documents to their mobile devices. Make sure potential candidates can access your website and complete the application process without chewing up too much of their mobile data plan.
Responsive design can reduce the amount of data required for each page so they load faster, but you should still try to avoid making the candidate click through and load too many pages to achieve the goal. Certainly try to avoid any requirement for candidates to download PDF forms, employer brochures or job descriptions before applying.
There’s an app for that
The smartphone also gives scope for a far more customised and branded experience with apps. The best apps focus on utility – turning the mobile device into a customised tool for a specific task, rather than replicating everything the website already provides.
What common recruitment or job seeker task could be simplified with a dedicated app? There are already many job-search apps available, but what about an app that uses the smartphone’s GPS to display all the current jobs that match the candidate’s skills in the surrounding area? Or a handy interview-prep tool for the bus or train journey to that first meeting?
Focus on being useful and essential, and more potential candidates will walk around with your brand installed on their device.
Keep on moving
Mobile internet usage will continue to grow and evolve with every innovation and every new device. If your internet strategy stands still for too long, potential candidates and your competitors will leave you further and further behind.
So get mobile and keep moving if you want to stay in step. How mobile are you?
Need any assistance with your hiring? We can help. Contact your local Robert Half office today.